An inquiry, started by the former minister of equality and now finished by the new government, is suggesting for advertisement that is discriminating (based on sex/gender) to be illegal.
Breaking the law would mean not being allowed to use the advertisement in particular and also risking a fine.
This does not mean that advertisement can not include bare skin for an example. But a more or less nude man or woman in an ad about something that has nothing to do with bare skin, and when the bare skin does not have a purpose, for an example, that's when it would be illegal.
We have body/organization dealing with these issues already, but according to the results of the inquiry that body/organization, has failed in doing it's job. Therefore the suggestion about this new law.
Sounds like a pretty good idea to me. Sounds like a step in the right direction and a clear stand point about where we want to go when it comes to discrimination.
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2 comments:
I've been slacking on responding to other people's posts lately; must be a winter thing. :) (But have been following along via my Google Reader feed.)
Sounds like an interesting law; I'd be interested in how they would enforce such a law, and who determines what is inappropriate. You'll have to keep us abreast on what happens.
Well, Tom, we'll see what happens, as a change in the constitution would be needed for this new law, and that is not something done over a night.
It is difficult to say what's appropriate and not, I agree. We had a case recently (I wrote about it in my blog) when many people were offended by advertising in the tube that claimed the heterosexual marriage like the proper one. While others found nothing wrong with that campaign.
It would probably often be the same thing in this case. Although looking at examples on what the present organ that deals with these issues consider discriminating and not, it becomes pretty clear how they judge.
But, of course, everything is still in the eye of the beholder. I will definitely keep you posted :)
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